Time is one of the most important assets for a lawyer. Often, business development and marketing can feel like an invasion on this precious asset. As I work with lawyers across the country on business development plans and strategies for growing their practices, I have learned that one of the most significant challenges many lawyers …
How to “Find” Time for Marketing Your Law Practice Read More »
You never want to delegate ultimate authority and control over the cash flow of your practice. Renowned business author and speaker Dan Kennedy has repeatedly warned business owners against “delegating the checkbook.” I was reminded of this by a story today in the Houston Chronicle (link here) about a long time employee who embezzled $6 million …
A very effective way to learn more about your practice (yes, there are actually a lot of things going on in your practice that you don’t know about) is to survey your clients about their experience with your firm. You can learn a lot about how they were treated by your staff at the time …
For most firms a written script for the intake person (usually either your receptionist or a legal assistant) can make a very big difference in the results you get. Incidentally, if you are still personally taking calls from prospective clients, stop immediately. You want a consultation scheduled (preferably a paid consultation) and the prospective client …
