Law Firm Search Engine Optimization

Search Engine Marketing or SEO for law firms is the key to making sure your law firm web design strategy gets seen by web users, increases your traffic and actually creates usable leads. Law Firm Web Design has developed its own specialized version of lawyer SEO targeted to help law firms get noticed by clients who are actually looking for their services.

If you want to convert your website from just a static calling card into a client generating machine for your practice, then you need to hire us. We will transform your website into a cyber-practice able to display your services and sell your skills to clients in your area of expertise.

How do we do it?

Targeted Keyword Research

SEO for law firms starts with keyword research. Keywords, the terms Google catalogues from user searches on the internet, are also the category Google uses to organize its search engine results pages, which makes them a major factor in determining how well particular pages rank. In order for Google and other search engines to properly catalogue your page so that users find your law firm webpage when they do a search for a particular term, your page must be identified as being related to that term.

So the first step is to target the terms that you need your website to be identified with and to find the iteration of these terms that gives your site the best chance of gaining visibility on search engines. Since many law related search terms have been targeted by websites, finding just the right keyword for your attorney search engine marketing is the key to getting your pages seen.


Similar to finding the best keywords, you also want to make sure that you Geo-Target your webpages so that they reach potential clients residing in the area surrounding your practice. Geo-targeting makes sure that if you have an entertainment related practice in the LA area, that an internet user typing “entertainment law” in Burbank finds your website on one of the top links. You want to make sure that your lawyer SEO allows you to reach those clients in your geographical region.

Optimized Law Firm Web Design

You lawyer SEO starts however on your website itself and extends to its very architecture. In order for you to fully take advantage of your attorney Search Engine Marketing you must begin thinking about SEO right from the site design. Everything from your domain name selection to what kinds of programming you use on your website will affect how well your site ranks on Search Engine Results Pages (SERPs).

Did you know, for example, that Google and other search engines have difficulty cataloguing websites that use Flash programming? Because Flash tends to slow download speeds and make linking more difficult, many such sites will go largely un-catalogued by Google, making them virtually invisible on web searches.

In addition, having a site map and submitting to search engines can help increase the speed at which your website gets indexed by search engines as well as the percentage of your webpages that get indexed. In addition, making the link structure of your website clear and logical will not only make your overall website more user friendly, but also help the Googlebot crawl your site.

All these strategies of SEO for law firms will help make sure you attract human visitors as well.

Link Building and Directory Submission

The other side of attorney Search Engine Marketing is what is called link building. Link building involves creating links from other website back to your law firm website so that you not only increase the incoming traffic from those website but so that the search engine indexers find and follow these links increasing the perception of your website’s relevance on the SERPs.

One of the best place for such links are on website directories such as Yahoo! Directory and those website directories that either are entirely devoted to legal issues or which have a section that focuses on your particular niche. Your local bar association website, for example, is one such important legal website directory where you will want to make sure you have a link listed.

Link building is also important however from forums and other webpages where your area of expertise is discussed since these website forums get picked up by Google and other search engines and will often lead visitors back to your website as well.

Why SEO for Law Firms

All this may sound like a lot of work. Is it really necessary, you may ask? Why not just cut to the chase and just use Pay-Per-Click and web advertising rather than all this other work?

A PPC campaign is definitely a useful technique which in conjunction with attorney Search Engine Marketing can create a highly potent combination. However, on a per dollar basis no strategy is more effective and yields better long term results than a consistent lawyer SEO campaign that is well-conceived and executed.

Whereas a PPC campaign will get you on the first page of SERPs for as long as you are willing to pay for it, SEO for law firms allows you to reach and remain on the SERPs for much longer and without the high cost. Especially in the highly competitive legal field, a well-organized lawyer Search Engine Marketing campaigns will allow you to compete with other firms and save money at the same time.

So if you are ready to get started with you SEO for law firms campaign now, give us a call.