In a white paper recently published by Law 360 on lessons for law firms from the financial crisis, there is a section on business development including an article Getting Windows For Building Business In The Downturn By Shannon Henson. The article highlights a key strategy for lawyers in an economic downturn:: The best way to protect yourself
Law Firm Marketing
How Do You Attract Desirable Clients to Your Practice?
You can attract desirable clients to your practice by communicating a message that is relevant to the clients you want to attract. This means communicating what your clients/referral sources are interested in hearing verses what you are interested in saying. Creating a relevant message requires preparation and having a solid understanding
Effective Strategies for Writing Law Firm Web Site Content
An effective web site starts with compelling, updated and meaningful content. Research demonstrates we have 10 seconds to grab a prospective client’s attention with web site content and 55 seconds to develop an understanding of what services we are offering. The following are 10 strategies for writing effective web site
Family Law Marketing to the LGBT Community
Yesterday a family law firm called me because they wanted an ad for a LGBT magazine featuring families in the upcoming fall publication. They were on a tight time-line and needed the ad by the end of the week. The original plan was to do a one-time ad in the special
The Number 1 Challenge for Growing a Collaborative Practice
Last month, I conducted a survey on how to grow your Collaborative Practice. 100 people responded to the survey. The number one response to the question, “What is your greatest challenge for growing your Collaborative Practice?” was “Getting Clients.” The top four challenges included: Getting clients Finding the time Educating the public
Reinvention Is The Key to Survival For Law Firms
This morning CBS news featured a story on the demise of iconic American companies including Hostess and Kodak. What are the factors contributing to this defeat and how do businesses and law firms protect themselves from becoming obsolete? Factors that contribute to the downfall of business include, not staying in touch with rising costs, changing
What Does Law Firm Branding Have To Do With Law Firm Marketing?
One of the greatest challenges lawyers face in building a law practice is time. I have yet to meet a lawyer or work with a law firm where time is not a scarce resource. Billable hours, client demands, law firm management and administrative responsibilities are top priorities. As a
Why Your Online Lawyer Bio Matters
Sometimes it is the little things that can make a big difference in growing a law practice. Often, lawyers will avoid marketing because it will take too much time or it is an activity outside of their comfort zone. Today I consulted with a lawyer who has avoided marketing for
Qualities of Successful Collaborative Law Professionals
The most frequent question I am asked is how do I get more collaborative cases? Why are some Collaborative Law professionals attracting more collaborative cases than others? What are the qualities of a successful collaborative professional? I recently read an article by Jeff Haden on the Qualities of Productive People, while
Take Charge of Your Law Practice Brand
A challenge many lawyers face is finding the balance between client work and growing a legal practice. How do you find the time to do both effectively? One solution is to focus on attracting better clients, not just “more” clients. This requires marketing from the inside out and resisting the temptation to
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