How to “Find” Time for Marketing Your Law Practice

Time is one of the most important assets for a lawyer. Often, business development and marketing can feel like an invasion on this precious asset. As I work with lawyers across the country on business development plans and strategies for growing their practices, I have learned that one of the most significant challenges many lawyers face is how to build (market) their law practice while serving clients, maintaining continuing education, managing administrative responsibilities and meeting billable hour requirements.

How do lawyers find the time to write and execute a business development plan? The solution is not to find or make the time, but rather to step back from the day-to-day activity of working inyour practice gain clarity on what you want your practice to look like and why you want it. Continue reading “How to “Find” Time for Marketing Your Law Practice”