In a white paper recently published by Law 360 on lessons for law firms from the financial crisis, there is a section on business development including an article Getting Windows For Building Business In The Downturn By Shannon Henson. The article highlights a key strategy for lawyers in an economic downturn::
The best way to protect yourself is to make sure you are building up your own client base. If you do that, then no matter what happens, you will be okay.
One of the most important strategies for buidling your client base is to master how you communicate the value of your services to potential clients. Continue reading “Successful Lawyer Marketing Focuses on the Client”